Two largest online travel companies look to Latin America for future growth
CEOs turn their attention to emerging Latin American Markets
Expedia Inc. and Priceline.com expect Latin American and Asian online booking increases to dramatically affect their businesses' growth strategies.
The CEOs of both companies spoke at the Reuters Travel and Leisure Summit and anticipated that international bookings increases would continue to outpace domestic bookings.
Expedia Inc. international bookings increased 38 percent, almost 20 percent more than domestic bookings increased, in the fourth quarter of 2009.
"Europe is a great market for us. And for us, the Asia-Pacific and Latin American markets are new emerging markets," Dara Khosrowshahi, Expedia Inc. CEO, said.
Priceline.com experienced an 81 percent increase in international bookings. Domestic bookings increased 20.6 percent.
Source: Reuters
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