Kraft's sales of Tang increase in key growth markets abroad

Tang powdered juice drink sales rose 30 percent last year in regions abroad, including Latin America.
New packaging and marketing strategies helped increase sales, according to Sanjay Khosla, who run developing markets and global categories for Kraft foods. Sales for the tangerine-flavored drink increased 4 percent in 2008.
Efforts to accelerate growth in Latin American and Asian Pacific regions for 10 Kraft brands comes in a time of slumped U.S. sales.
"In the context of a slow U.S. business, developing markets are what give you that extra sales leverage,” said Chris Growe, analyst at Stifel Nicolaus & Co.
Kraft Foods is based in Northfield, Illinois.

Source: BusinessWeek


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